pure Difference


Compare pureBAKLAVA with ordinary baklava and the differences are easy to see… and taste.

Nuts are everywhere, not jammed in a single layer. 
To save time, many bakers use this shortcut. They layer filo on top of filo, then place all of the nuts in a single layer or two in the middle. It’s faster and saves time, but filo-on-filo ends up tasing like a glob of dough. This shortcut also can cut down on the volume of nuts used in each piece, saving more expense for the baker.  Our artisan approach doesn’t sacrifice flavor or anything else for shortcuts that save time or money. Our technique puts nuts everywhere. You may be thinking, “So what?” The exacting truth is that the nuts keep each filo layer separated so the BAKLAVA bakes evenly. Plus, the separation creates nooks and crannies that soak up our scratch-made syrup. You’ll taste the difference.  

The walnut pieces are larger than normal, without nut powder.  
If you examine the walnuts in ordinary BAKLAVA closely, you’ll see that most use a technique to chop or grind nuts that creates tiny nut particles and super-fine walnut meal. The nut size matters because when the nuts are a bit larger, they add an unmistakable crunch to every bite. We know it sounds nuts, but uniform nut pieces are one of the secrets to pure BAKLAVA flavor.   

The ingredients are all natural and fresh.
You can taste the difference of fresh, pure ingredients in every bite. We start with the same plentiful real, natural ingredients you would use at home, and don’t add anything else. Fresh walnuts shipped directly from the California grower; fresh filo dough from the source, not frozen; pure granulated cane sugar; creamery pure butter; aromatic saigon cinnamon and a splash of our secret ingredients. That’s it. No preservatives. Nothing else. Learn more > >

pureBaklava Closeup Photo Showing Layering

When BAKLAVA is packed with plentiful ingredients, it stacks up to nearly 2 inches tall. Layer upon layer of nuts and buttery filo, oozing with our house-made colorless syrup to accentuate the pure ingredients and satisfy your craving.  Mmm.

It was just baked.
Something that’s freshly baked is bursting with flavor.  And flavors tend to flatten over time. Most BAKLAVA has an expiration date, but not a “baked on” date. We want you to know just how fresh your BAKLAVA is. We only ship pureBAKLAVA freshly baked within 30 days or less. It’s another reason we are selling it directly to you online, and not through retail at the current time. Remaining true to our simple “small batch” approach.

We make one thing.
pureBAKLAVA is the only thing we make, and for now we only make one type -- Classic Walnut.  It has our full attention. Sourcing fresh ingredients, making one small batch at a time, and sending it directly to you. Doing one thing keeps us focused and clear-minded. We’re not distracted by anything else.  

We want your ideas and feedback.
During our pre-release and beyond, your input will shape the future of our business. We want your honest feedback and ideas, and that’s what will guide us. We want to delight and surprise you along the way. 

Pure happiness guarantee. 
If you don’t love it, then we’re not happy either. Reach out and we will give you a full refund.